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News » US » SDLG appoints new dealer » published 17 Apr 2018

SDLG appoints new dealer

SDLG North America Construction Equipment has appointed its first dealer for the West Texas and southwestern New Mexico area.

Sierra Machinery will provide the entire SDLG product range, as well as service and support, to customers in Texas and New Mexico.

The appointment reflects SDLG’s continued efforts to expand and strengthen its North American dealer network by partnering with seasoned dealerships.

The new dealership will increase SDLG’s North American footprint with two locations—one in El Paso, Texas, and the other in Artesia, New Mexico, which will be one of the first SDLG dealerships in that state.

“SDLG’s partnership with Sierra Machinery gives us a much needed presence on the west side of Texas, as well as southwestern New Mexico,” said Nick Tullo, sales manager for SDLG North America. “Our North American expansion wouldn’t be a success without expert dealerships that know their customer bases and can provide great aftermarket service. Sierra Machinery’s track record over 37 years proves that this company belongs in SDLG’s network.”

Sierra will offer SDLG’s current North American lineup of five wheeled loaders, in addition to any products introduced to the US market at a later date.  

“Becoming the first SDLG dealer in West Texas and southwestern New Mexico is an exciting opportunity for us,” said Charlie Ward, sales manager at Sierra. “Given the influx of value products that have been entering the US market, it made good sense to align our company with an industry leader like SDLG. We’re confident that customers of ours who specialize in seasonal and low-hour applications will find these wheel loaders to be reliable additions to their fleets.”


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This article was published on 17 Apr 2018 (last updated on 17 Apr 2018).

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